Costa Cruises Breaks Record for Longest Pizza Line

They take their pizza seriously at Costa Cruises, the Italian-based line. And now they've gone to an incredible length to prove it.

A length of 725 feet.

In celebration of Costa's 60th anniversary this weekend, a team of 25 chefs in Sydney, Australia helped the company win the world's record for the longest line of pizzas. Officials from the Guinness World Record organization were on hand to certify the 725-foot-long string of 826 pizzas, which was set up along Norton Street in Sydney's Italian quarter.

The cruise line, as one might expect, had an ulterior motive for the stunt: promoting its coming voyages in the region. At 725 feet, the line of pizzas was, not coincidently, exactly the same length as the Costa Classica, which will be based in Asia starting in May 2009.

Costa says the chefs ran through 1,100 pounds of flour, 66 gallons of tomato sauce and 770 pounds of mozzarella cheese during the event. But don't worry: None of it went to waste. The line says that as soon as the Guinness officials signed off on the record the pizzas were shuttled to local charities to feed the homeless and other disadvantaged locals.