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Sunday, September 28, 2008

Holland America Releases Shore Excursion E-Brochure

Holland America Line is doing its part environmentally by releasing a new Shore Excursion e-Brochure online system for its guests to view and print shore excursion information for booked cruises. Not only can a cruise guest receive up-to-the minute, personalized information that is specific to the guest’s cruise itinerary, but Holland America is saving paper by doing it all online. This technological Web enhancement allows guests to access and update any shore excursion that applies to their cruise itinerary on a 24/7 basis.

“We strive to personalize each guest’s experience and to endeavor to make their interaction with us as easy and enriching as possible,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “By giving our guests the flexibility of printing an e-brochure with their shore excursion options that is tailored specifically to their cruise itinerary, we are able to present the exact information they need — when they need it. Additionally, more and more of our guests applaud our online efforts from an environmental standpoint.”

Besides tailoring the Shore Excursion e-Brochures to each guest’s ship and sail date, the online versions offer readers the same useful information as the print versions but with two newly added and helpful features: tour pricing and excursion departure times.

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