Princess Cruises Has Biggest Booking Day In Company’s History

Princess had the biggest booking day in its history on Monday, January 12, with volume up 17 percent over the best previous day.

“Travel agents have been working hard to deliver the value message in these challenging times, and there’s no more exciting outcome of their efforts than to have a record-breaking reservations day,” said Jan Swartz, Princess executive vice president of sales, marketing and customer service for the line. “The volume of bookings we received on Monday is a testament to the strength of our brand, and also to the success of our many promotional efforts during wave period, most notably our ‘Balcony Bonanza’ program.”

The Balcony Bonanza enables agents to provide a free upgrade to a balcony stateroom for the price of a standard oceanview stateroom, representing a savings of up to $1,200 per cabin. It applies to most 2009 summer sailings to Alaska, Europe and the Caribbean.

Additional information about this program is available through www.CruiseCafe.com or by calling us at 1-800-788-2545.