Holland America Line Launches Extensive New Mariner Society Rewards Program

For those who have sailed even just once with Holland America Line, there’s now more to enjoy on future cruises. The new Mariner Society Rewards Program provides past guests with exciting new benefits from generous onboard discounts while sailing and special rates on select cruises to reduced or free third and fourth rates when booking future cruises. Benefits are tiered and vary based on a guest’s cruise history.

“We wanted to create a program that gives our loyal Mariner members fantastic perks, cruise values and enhances that sense of pride they feel after having sailed on several cruises with Holland America Line,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “We have one of the highest repeat guest ratios in the cruise industry and our loyal guests deserve the valuable benefits in our new Mariner Society Rewards Program.”

The Mariner Society Rewards Program offers a four-level progressive membership with a wide range of cruise and on-board savings and extra values. All guests who sail with Holland America Line are automatically welcomed into the Mariner Society where they receive special offers on upcoming cruises as well as advance information about new ships and the latest product enhancements. Based on past cruises recorded as cruise days, members now enjoy Star memberships with four different levels offering an ever-widening range of cruise options and enhancements. Guests automatically collect additional “cruise days” or cruise day credits based on their onboard spending or through the purchase of one of the premium line’s suite options.

The new Mariner Society Rewards Program will roll out to the entire fleet by October 18, 2009. For more information, call 1-800-788-2545 or visit www.CruiseCafe.com.