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Tuesday, April 20, 2010

Cunard to Promote “All Things British”

Cunard Line has announced a new partnership with BritWeek Los Angeles (17 April – 8 May), a star-studded celebration of British film and television, music, fashion, art and design, entertainment, business innovation, food, and sports, highlighting the rich relationship between the United Kingdom and Los Angeles. Cunard’s participation includes co-sponsorship of the BritWeek Gala charity dinner honouring Virgin Founder and CEO Sir Richard Branson on 22 April at the Beverly Wilshire Hotel. Cunard has donated a lavish voyage package from Los Angeles to Hawaii aboard Queen Victoria, in celebration of the ship’s first Americas season starting in 2011. Beneficiaries of proceeds from the BritWeek Gala, including the Queen Victoria voyage live auction, are Virgin Unite and Save the Children.

Being an internationally recognised British cruise vacation brand and having North American headquarters located north of Los Angeles in Valencia, Calif., Cunard has long fostered a connection between England and America. North American guests who sail with Cunard’s flagship Queen Mary 2 and Queen Victoria enjoy British traditions as part of legendary voyages, including white-gloved afternoon tea service, a traditional English pub and Royal Nights themed formal balls. Additional opportunities to experience this rich British heritage will become available with the launch of Cunard’s new Queen Elizabeth, debuting this October in Southampton, England.

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