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Wednesday, June 30, 2010

Norwegian Cruise Line Partners with SVEDKA Vodka on Ice Bar

In another first, Norwegian Cruise Line has announced an exclusive partnership with SVEDKA Vodka and Inniskillin ice wine to be introduced on board Norwegian Epic, its largest and most innovative Freestyle Cruising ship ever. As part of the partnership, this unique frozen bar will be called the SVEDKA Ice Bar and will feature specialty SVEDKA and Inniskillin ice wine drinks.

Inspired by the original ice bars and ice hotels in Scandinavia, the cruise industry’s first true ice bar is the ultimate chill. This frozen chamber is set in changing hues of blue, green and purple LED lighting that simulates the Northern Lights and creates a distinctive arctic atmosphere. The SVEDKA Ice Bar features a bar, walls, tables, stools, glasses and life-size sculptures all made from ice. Guests are given hooded coats and gloves to keep them warm, since the room’s temperature does not rise above 17 degrees Fahrenheit.

The SVEDKA Ice Bar accommodates 25 people and can be reserved from 5:30 p.m.-10:30 p.m. nightly. The cost is $20 per person and includes two signature cocktails served in specially-created glasses made entirely of ice. There are six specialty drinks made from SVEDKA vodka and Inniskillin ice wine including: Polaris: SVEDKA Citron, Inniskillin ice wine, and lemon/lime soda; Cobalt Blue: Inniskillin ice wine, SVEDKA vodka and Blue Curacao; Nordic Apple Juice: SVEDKA vodka, Sour Apple Schnapps, Midori and a splash of fresh sour; Caribbean Dreams: SVEDKA Citron, Triple Sec and lemon juice; Sunburst Yellow: SVEDKA vodka, peach liquor and orange juice; and Northern Lights: SVEDKA Citron, Cointreau and Blue Curacao.

Imported from Sweden, SVEDKA Vodka is premium vodka that is distilled five times. Inniskillin ice wine is made from grapes that are produced in the Niagara Peninsula. Pearl ice wine, which is used in the SVEDKA Ice Bar cocktails, is an intensely concentrated sweet wine made from grapes naturally frozen on the vine. Grapes for this ice wine are harvested at a temperature of 14ºF.

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