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Sunday, January 06, 2013

MSC Introduces Signature Onboard Soundtrack

MSC Cruises has recently worked with DMX, an international leader in creating engaging experiences through music, to add a new and exciting chapter to its unique sensory story.

From January 2013, guests onboard the fleet will be treated to the sensual sounds of the new MSC Cruises’ signature soundtrack, a comprehensive playlist designed to reflect and evoke the company’ score personality, its Mediterranean roots and the region’s celebrated values of warmth, humanity and authenticity.

Blending vocals and instrumentals, traditional classics and contemporary hits, MSC and DMX have created a distinctive sound which captures its very spirit and soul. With Italian, Spanish, French, English, Portuguese, Greek and international favourites sure to delight guests from all over the world, the soundtrack is also a celebration of the over 180 nationalities who sailed the seas with MSC last year and the company’s ability to make every one of these different nationalities feel at home.

In certain public areas of each ship, including the main reception and bar, MSC’s signature sounds will enliven, entertain, and inspire the exploration of new cultures, taking guests on an acoustic journey of discovery throughout their cruise.

With its mix of contemporary and classic songs, the new soundtrack has a broad demographic appeal. Popular artists on the soundtrack include Brigitte Bardot, Andrea Bocelli, Michael Buble, Manu Chao, Ojos De Brujo, Celine Dion, Cesaria Evora, Nelly Furtado, Serge Gainsbourg, The Gipsy Kings, Sophia Loren, Dean Martin, Yannick Noah, Luciano Pavarotti, Laura Pausini, Edith Piaf, Eros Ramazzotti, Amalia Rodrigues, Nino Rota, and Shakira.

MSC Cruises has also refined different soundtracks in other public areas onboard, including the disco, main restaurants and certain bars, to make sure that each soundtrack perfectly suits the mood and time of day.


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